Custom landing page, subscriber automation, and AI-powered self-service editing. Scoping to launch in 2.5 weeks.
Jeanette had built a loyal readership on Substack: accomplished women, especially 50+, interested in creating a business aligned with their expertise and experience, creating the impact and income they deserve. But Substack alone wasn't giving her the control she needed.
She wanted a standalone home for her brand that could capture new subscribers, reflect her literary voice, and sync seamlessly with her email platform (Kit), without the overhead of a CMS or the generic feel of a template.
She also needed a way to manage the site herself going forward without depending on a developer for every content change.
She came into the scoping session knowing she wanted a landing page, but Kit's default templates didn't fit her brand or give her the flexibility she needed. The scoping session helped define what a custom solution would look like and what it would take to build it.
We started with a scoping session that gave Jeanette a clear plan: what would be built, how it would work, and what it would cost. She left with a scoping document she could reference throughout the project, and the confidence to move forward.
Deep purple and warm gold palette, elegant serif typography (Cormorant Garamond + Source Sans 3). Warm, spacious, and authoritative without being loud, designed to reflect Jeanette's literary voice.
Not a full website, but purpose-built product pages. Each new offering Jeanette creates gets its own dedicated page, keeping the architecture lean and focused.
FastAPI backend handling form submissions and automated Substack-to-Kit subscriber sync. New Substack subscribers automatically appear in Kit with the right tags and sequences. No manual exports, no CSV uploads.
Kit API integration for direct subscriber management from the landing page. Leads go straight into the right sequences.
A custom MCP (Model Context Protocol) module that lets Jeanette make content edits and create new landing pages using AI tools like ChatGPT. After a hands-on walkthrough, she was independently editing her own site. No developer needed.
Static frontend (Vite + TypeScript) for speed and low cost, deployed via GitHub Actions. Dynamic backend only where needed: form handling and subscriber sync. No bloated CMS. No vendor lock-in.
Launched in 2.5 weeks from kickoff to live site.
Subscriber sync running automatically with zero manual intervention. Jeanette is actively editing her own site using AI tools. No ongoing developer dependency. A brand-consistent web presence she owns and controls, independent of any platform.
Jeanette was highly collaborative on brand and voice decisions, and trusted SSLab on the technical execution. Exactly the right division of labor.
The scoping session was the unlock: it transformed uncertainty into a clear, budgeted plan. From there, the project moved fast because the decisions were already made.
Newsletter creators, authors, coaches, and solopreneurs who've outgrown their platform but don't need (or want) a heavyweight CMS, and who want to manage their own site without learning to code.
Clear plan, defined scope, and a budgeted roadmap before any code was written.
Custom brand identity and standalone product pages built for speed and flexibility.
FastAPI backend with Substack-to-Kit subscriber sync and email capture automation.
AI-powered editing capability so the client can manage their own site independently.
Landing pages, subscriber automation, AI-powered tools, built fast and built right. Let's talk about your project.
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